LinkedIn headline generator and About section template

How to write a LinkedIn headline people act on

1. Lead with the searchable label. Your role or category, worded the way a buyer or recruiter would type it. LinkedIn shows the headline next to your name in search results, and people searching for a title see headlines that contain those words.
2. Say who you help and what they get. LinkedIn’s own advice to salespeople is to write for your ideal buyer, in their terms, without jargon, all caps or emoji.
3. Add one proof point. A number, a named client, a credential. It is the difference between a claim and a reason to accept your invitation.
4. Cut the words everyone uses. LinkedIn has published its most overused profile words more than once: motivated, passionate, creative and driven were near the top. The builder flags those and newer ones like “results-driven” unless they’re part of your job title.

LinkedIn headline formulas and examples

Each example uses a made-up person. Swap in your own title, audience and proof; a formula only works with facts that are true for you.

How long can a LinkedIn headline be?

220 characters. LinkedIn’s Talent Blog says so, and the profile editor enforces it: type a 221st character and it shows “Exceeded maximum length of 220 characters.” Emoji count as two.

Most places show much less. LinkedIn trims the headline to the space available, by width rather than a fixed number of characters, so the cut moves between desktop search, mobile, the comment byline and invitations. Testers report roughly 45 to 120 characters depending on where you look. That is why the label belongs in the first 50. Check any text against every LinkedIn field in the LinkedIn character limit checker.

LinkedIn About section template

The About section allows 2,600 characters. LinkedIn’s profile guidance suggests one or two paragraphs, and bullets are fine. Only the first couple of lines show before “see more”, roughly 200 characters on mobile, so the opening has to stand on its own. The builder follows this structure, all in the first person:

1. Hook: who you help and the outcome, or for a job seeker, the role and the work you do.
2. The problem: one sentence about the reader’s situation.
3. How you work: what you actually do, in a sentence or two.
4. Proof: two to four bullets with numbers, named clients or credentials.
5. Who it’s not for: optional, and it makes the rest more believable.
6. Next step: what a reader should do, and how to reach you.

Write it as yourself. Third-person About sections (“Sam is a seasoned leader…”) read like a press release on a page everyone knows you wrote.

If LinkedIn removes your line breaks

Members have reported About sections whose paragraphs collapse into one block for visitors, and “&” appearing as “&”. LinkedIn hasn’t explained it. The builder’s break-safe format starts each paragraph with a visible marker and writes “and” instead of “&”, so the section still reads if the breaks disappear. After saving, open your profile in a private window to see what visitors see.

Why this generator doesn’t use AI

AI headline tools tend to produce the same shape of output for everyone, and they can add a number or a client you never gave them. This builder only rearranges your own words into formulas that work, so nothing appears that you didn’t write. That also means it has no usage cap and nothing leaves your browser. LinkedIn now offers an AI writing assistant for some Premium members; whichever you use, check every claim before you save.